As I Am

Crafted for those with tightly coiled and curly hair, As I Am products are expertly formulated with a remarkable list of ingredients, featuring a selection of nature's finest organics.

Classic Collection
Formulated just for natural-textured hair. Containing natural ingredients like Shea Butter and Coconut Oil to hydrate define, condition & shine!

Dry & Itchy Scalp Care Collection

Relieves Scalp Itch, Flaking, Dryness, Redness, and Irritation. Detangles Hair, Improves Ease of Combing, and Moisturizes Hair and Scalp. 

  • As I Am - Curl Clarity Shampoo 237ml

    As I Am - Curl Clarity Shampoo 237ml

    £9.99
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  • As I Am - Hydration Elation Conditioner 227g

    As I Am - Hydration Elation Conditioner 227g

    £12.99
  • As I Am - Dry & Itchy Scalp Care Dandruff Conditioner 355ml

    As I Am - Dry & Itchy Scalp Care Dandruff Conditioner 355ml

    £12.99
  • As I Am - Rice Water Spray

    As I Am - Rice Water Spray

    £12.99
  • As I Am - Rice Water Conditioner 237ml

    As I Am - Rice Water Conditioner 237ml

    £10.99
  • As I Am- Rice Water Micellar Shampoo 237ml

    As I Am- Rice Water Micellar Shampoo 237ml

    £9.99
  • As I Am - Jamaican Black Castor Oil Water 473ml

    As I Am - Jamaican Black Castor Oil Water 473ml

    £8.99
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  • As I Am Dry & Itchy Scalp Care Dandruff Shampoo 355ml

    As I Am Dry & Itchy Scalp Care Dandruff Shampoo 355ml

    £12.99